What Are Logo Variations?
Multiple logos are vital for a brand's overall identity. Logo variations adapt to different contexts and platforms, creating a cohesive brand experience. As a brand, you should not have to sacrifice your visual identity to fit differing platforms—stay ahead of the curve with multiple logo versions during the design of your brand identity.
Logo Variations
Primary Logo
A brand’s primary logo is typically the most used logo. The primary logo has all the bells and whistles attached to it: brand name, pictorial logo, tagline, etc. However, with all of these elements, the primary logo does not always fit everyday uses.
Secondary Logo
The secondary logo can take multiple forms depending on the brand and its assets. In some cases it can be the same as the primary logo with taglines and ornamental elements dropped, in other cases it can simply be initials or even take a completely different form. This logo is suitable for applications where primary logo elements become illegible.
Tertiary Logo/Icon
The tertiary logo/icon is even further paired down from the primary and secondary logos. Usually comprised of initials, a single letter, or single iconographic asset, this version is best for small applications. This logo should be able fit in a 1.1-1.5 ratio format. For some brands, the tertiary logo is separate from the icon, where the icon its own asset.
A complete logo suite is imperative to the strength of your brands identity. It ensures your audience recognizes you and maintains legibility across multiple platforms. In a dynamic world, versatility is key.
