Zcash
Logo Redesign
The market for cryptocurrencies is heavily saturated with brands unable to separate themselves from competing coins. Zcash is distinct in that it allows for shielded transactions. Much like Bitcoin Zcash has a finite supply of units available. The goal of this redesign is to separate Zcash’s visual communications from the typical coin visuals of the cryptocurrency community.
Deliverables:
Logo
Color Palette
Advertisements
In this redesign, color is used to communicate the trustworthiness of the coin. Shades of blue represent stability, reliability, trust etc.
Messaging surrounding trust and privacy surrounding the user’s financial information is at the forefront of this campaign.
