MYO
Packaging Campaign
MYO is the juice box alternative to chalky, thick protein shakes. Whether you're lifting heavy, hiking, or doing yoga-MYO is the refreshing way to meet your protein goals for muscle recovery.
With five flavors: grapefruit + pomegranate, raspberry + blueberry, mango + pineapple, melon + lavender, and limited edition mint + cucumber; there's something for everyone!
Deliverables:
Logo
Iconography
Infographics
Abbreviated Brand Guide
Packaging Design
Juice Box Prototypes
Product Photography
A1 Posters
TMM worked diligently to create not only a striking design, but an informed design with a real world biological basis.
The brand logic was broken down as a part of its identity, defining the name MYO and outlining the inspiration for the iconographic visual.
TMM sourced a and collaborated with a supplier to produce dilines and prototypes. Produced with a high-quality stock and gloss finish, the vibrant MYO packaging stands out on the shelf, demanding attention from consumers.
Exhibit:
Behind the Scenes:
