Social Media Marketing
The Why
Credibility
When potential clientele look up your social media accounts and you either don’t have any or your social media presence is inconsistent, it raises a red flag. Make your credibility undeniable across all platforms with a consistent image and voice.
Increased Website Traffic
While Search Engine Optimization (SEO) is important, it’s widespread and sometimes expensive. An engaging social media image generates more, organic website traffic resulting in more sales, leads, and your goals being reached.
Audience Targeting
Effective social media marketing not only increases brand recognition and website traffic, but makes sure the right people are being reached. A strategic approach and implementation ensures your target audience is tuning in.
The How
Customization
Your unique audience is looking for a unique image. With high-impact graphics, photography, videography, captions, and everything in between your audience will notice your brand standing out.
Optimization
Deep diving into your brand’s analytics to determine the perfect post schedule and key demographics will make the most out of every post. Be seen and heard with every post with algorithm optimization and demographic targeting.
Responsiveness and Consistency
To truly connect, your social media pages need to be active members of the community. By replying to comments, liking/commenting on other posts, reposting, etc. we make sure your social presence is both dynamic and relevant.
The What, Where, and When
Fitting Formats
Take advantage of all the possibilities that come with different social media platforms. We do all the heavy lifting to figure out what formats work best for you and your brand. Whether it’s interactive carousel posts, intuitive infographics, engaging stories, or captivating videos—you’ll always be putting your best foot forward.
Picking Platforms
Creating on new platforms can be difficult—TMM can guide the way with platform-specific best practices. From image sizes to file types and everything in between, we are the one-stop-shop for all things LinkedIn, Instagram, Facebook, Twitter, TikTok, and YouTube.
Scheduling for Success
Consistency is key, but so is balance. While daily posting schedules are great, they’re not always necessary and can dilute your page’s important content. With foundational research into your key demographics, TMM creates a unique social media calendar that balances your goals and audience statistics/analytics, increasing engagement, exposure, and brand recognition.